Step-by-Step Instructions

You're Finished Scaling When...

Problems it Solves

You've made it! This is it! You've made it to the very last exercise in FOCUS.

When have you finished scaling? This one is easy. You are finished scaling when:

You achieve your Victory!

Along this journey you've done a number of different things.

You've designed experiments and set up failure protocols.

You've set up spreadsheets to track your progress.

You have charts and graphs to tell you when you're on the right track.

But at the end of the day, the only thing that matters is that you achieve your Victory.

You defined your Victory in the very first step of this journey, and you had the opportunity to revise it within your Failure Protocol.

Still, at the end of the day, this is the most important metric of your success.

Keep your eye on this prize.

As soon as you have achieved it, you no longer need to Scale; you're a Victorious entrepreneur!

The Power of Process

My favorite thing about FOCUS is that there is no way to fail. Even "failed" experiments aren't your failures, they're just invitations to run an alternate experiment.

The only way to fail is to give up.

It can be tough - but as long as you keep on moving, and keep on validating, and keep FOCUSed, you will find your Victory.

1. Keep experimenting, keep validating.
2. Focus on one thing at a time.
3. Trust in this process.

These are the keys to achieving your Victory!

Congratulations

You have achieved your Victory!

Thank you for allowing me to be part of your journey.

- Justin