[Updated] June 28, 2013

Phase 2 – Interviews

1. Create a HIT on mTurk

Create a new HIT on http://requester.mturk.com

Select "other" template — Select “other” template

Describe the HIT

Pick a Price

Write up the HIT

Feel free to copy and paste this HTML:

If you are a parent who picks your kids at day care at least once/week, please call us for a 5-10 minute phone survey.
Please dial the following number:
<ul>
<li>*67  [your google voice number]</li>
</ul>
Note: dialing *67 before the actual phone number will protect the privacy of your phone number.  If you reach voicemail again, please wait 10 minutes.
 Required after Calling - after we finish the survey, we will give you a password to confirm you successfully completed it. Please enter it below:
Password: <textarea rows=”1″ cols=”80″ name=”answer”></textarea>
Thank you very much!  We really appreciate your help!

*Note: the “password” is a word you tell your interviewee to type in once the interview is complete. You’ll see what they type in before you approve the HIT (i.e. pay them) so you can ensure only the people who successfully completed the interview get paid.

2. Publish the HITs

Publish the HIT - 1 — Create a new batch

3. Keep marketing while you wait

Now it’s time to wait for your first call – keep marketing while you wait. If you go more than 20 minutes without a call, modify your hit.

Video Walkthrough

Using mTurk for the first time can be a bit confusing, so here’s a video walkthrough of the mTurk steps above:

[youtube=http://www.youtube.com/watch?v=od2ZyIzwR74]

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Links

Gmail default editor: https://support.google.com/mail/answer/10966?hl=en

Phase 1 – Launch

1. Create an Unbounce page

This will be the landing page where customers learn about your product.

You can sign up for a free account here: http://app.unbounce.com/signup

Pick a template that has video or picture featured.

2. Create a product on Celery

www.TryCelery.com – Celery will be your ecommerce store. It will collect customer’s credit card info for you, track your orders, etc.

A. Create a product

For now, just enter the required fields. You can go back later and fill in the other stuff.

B. Create a campaign

Set a very high revenue goal – a goal you won’t achieve today, but if you did, you can garauntee you’d build the product you’re selling.
Set the end date one month away

3. Combine Celery with Unbounce

Step by Step Instructions: http://screencast.com/t/oxd1WO4CPocq

4. Make it Sexy

Build yourself a 30-second explainer video via PowToon: http://www.powtoon.com

Other ideas (optional):

Get a domain and hook it up to your page
Make a Facebook page
Prime your sales pump (get creative with Celery coupons – including selling to yourself)

5. Launch!

Spread the word, far and wide!

Lean Startup Laboratory