[Updated] April 26, 2024 The first step in finding Product Market Fit is to define it. Let’s start by answering the question: What is Product Market Fit? The term was first coined by Mark Andreesseen. To him, Product Market Fit meant: “being in a good market with a product that can satisfy that market.”  

[Updated] April 26, 2024 In this article you’ll learn exactly who you should be interviewing, where, and how to find them. In Part 1 of this series on Early Adopters, we talked about two aspects of Early Adopters: What are Early Adopters? Who are yours? Make sure you’ve read Early Adopters Part 1: Who They

[Updated] April 26, 2024 On the path to your Product Market Fit, not all potential customers are created equal—at least, not at the beginning. The first group of people you need to win over are your Early Adopters. In this post, you’ll figure out who your Early Adopters are, but first, we need to get

[Updated] April 26, 2024 Good ideas matter. It’s hard to start a company if you don’t have an idea. But… having one business idea is never enough. Let me show you why. Imagine you have an idea that you’re really passionate about. You set out excited to validate it with potential customers, but the feedback

[Updated] April 2, 2015 One of the challenges of interviewing customers, is analyzing the results. I’m typically left with a pile of terse notes, and a handful of questions: What were the most common pains? If my assumption was invalidated, what do I do next? Were there any major themes that I missed? My solution?

[Updated] April 26, 2024I recently started 1-on-1 mentoring sessions where one of the most popular questions has been: “How do I ask B2B customers for an interview?” Approaching a busy professional and asking for their time, so I could eventually sell them something, was a mystery to me when I started customer development. After some trial

[Updated] April 26, 2024 [youtube=https://youtu.be/OTkP2JDeGWM&w=800] Interviewing Customers is a Special Kind of Torture Talk to a stranger. Fun. That stranger is immensely busy…and hates being sold things. Getting better. That stranger will likely destroy your vision for a company. Ready to get started?! When I started interviewing customers, the only thing I cared less about than talking about

[Updated] February 14, 2017tl;dr Using clever survey questions to quickly test the memorability, spellability and emotional response of potential domain names. Glad we did – almost picked a lousy one. Problem: Domain Squatters I’ve found what should be the joyous process of naming a company, quickly devolves into in argument over which of the abysmal