You’ve got an idea, and now you’ve been told to “get out of the building,” but that kind of advice just leaves you with more questions:
- How do I find my target audience?
- How do I ask enterprises if they’ll pay for my product?
- Do landing pages and ad clicks really tell me how much people will pay for a product?
That’s what this blog is all about.
We’re going to follow companies as they “get out of the building.” We’ll see how they discover their target audience, ask if that audience will pay for their product, and watch them react to the response.
By observing the step-by-step customer development process of multiple companies, you’ll be able to study concrete examples from real-time case studies. At the end, this will look like a roadmap that traces the journey from our nascent ideas to our final destination (which is wildly lucrative success, duh), but right now it will be like a road trip through destinations you’ve heard about but never seen.
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