Thanks for everyone who attended our Press Hacking Hangout yesterday. It was a privilege to work with Adam and Nathan to produce it, and a ton of fun to take your questions live.
Here’s the recording, including bookmarks for each of the questions we answered (show starts at 1:35:38):
We also wanted to summarize our key takeaways from the session.
I used to think press was a great way to get customers – now I feel the opposite.
It costs fewer $’s than Adwords, but it costs much more time and mental energy…plus I have much less control, and it’s not a sustainable source of leads. Press is great for brand building, buzz building, and ego building. For customer acquisition though, I’ll be focus on solving a “hair on fire” problem and telling customers about it via a sustainable customer acquisition channel. If I do that, my next adventure will fair much better than ThingWeStart (even if it did get piles of press coverage).
My Favorite Press Tactics
Adam’s High-Level Thoughts
Use the “trail of breadcrumbs” approach to press: Use press coverage to lay out a series of data points that will lead people to your company or product. You may not see direct or immediate results, but the real value will show out in the longer term.
Adam’s Favorite Tactics
Adam will be following up on his blog with more information about maximizing press. Subscribe there for more information, or shoot us any additional questions the comments below. Our next post will be…How to Interview Customers! Subscribe to make sure you get it Email or RSS
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Hi Justin, We just watched your go to market next video today and I was wondering what site you used for your step one split testing to validate your pricing? Was it unbounce? App.io has some features and direct app download link, but cannot use to split test? Any thoughts or suggestions would be useful!
Thanks, Natalie https://app.io/MAItOq password: activate1