How to find Product-Market fit?
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One of the challenges of interviewing customers, is analyzing the results. I’m typically left with a pile of terse notes, and a handful of questions: What were the most common pains? If my assumption was invalidated, what do I do next? Were there any major themes that I missed? My solution? Post-It Notes. Video walk-through below. Example
Interviewing Customers is a Special Kind of Torture Talk to a stranger. Fun. That stranger is immensely busy…and hates being sold things. Getting better. That stranger will likely destroy your vision for a company. Ready to get started?! When I started interviewing customers, the only thing I cared less about than talking about other people’s problems,
On the path to your Product Market Fit, not all potential customers are created equal—at least, not at the beginning. The first group of people you need to win over are your Early Adopters. In this post, you’ll figure out who your Early Adopters are, but first, we need to get on the same page
In this article you’ll learn exactly who you should be interviewing, where, and how to find them. In Part 1 of this series on Early Adopters, we talked about two aspects of Early Adopters: What are Early Adopters? Who are yours? Make sure you’ve read Early Adopters Part 1: Who They Are. It’s fundamental you
The first step in finding Product Market Fit is to define it. Let’s start by answering the question: What is Product Market Fit? The term was first coined by Mark Andreesseen. To him, Product Market Fit meant: “being in a good market with a product that can satisfy that market.” It’s a helpful starting
How we got a dozen launch-day write ups with a little JavaScript, Mechanical Turk, and the Google News API. Code included. Warning: you only launch once. I don’t recommend generating press until you’ve validated your customer segment(s), their pain(s), and much of your solution. Here’s why: That said, lets hack some press… Getting press is daunting for
tl;dr Using clever survey questions to quickly test the memorability, spellability and emotional response of potential domain names. Glad we did – almost picked a lousy one. Problem: Domain Squatters I’ve found what should be the joyous process of naming a company, quickly devolves into in argument over which of the abysmal choices of available
Good ideas matter. It’s hard to start a company if you don’t have an idea. But… having one business idea is never enough. Let me show you why. Imagine you have an idea that you’re really passionate about. You set out excited to validate it with potential customers, but the feedback you get is disappointing.
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The first step in finding Product Market Fit is to define it. Let’s start by answering the question: What is Product Market Fit? The term was first coined by Mark Andreesseen. To him, Product Market Fit meant: “being in a good market with a product that can satisfy that market.” It’s a helpful starting
The hardest part about creating a successful company isn’t building your product. It’s selling your product. It’s easy to spend months working on features, but how are you going to sell those features? How will you describe your product to ensure customers are interested in it? Where will you find enough customers to tell about it?
The biggest mistake you're likely to make interviewing customers has nothing to do with how you interview — it has to do with who you interview. The biggest interviewing mistake founders make is: They interview the wrong customers. When you interview the wrong customers, a number of problems arise, primarily: You have a really difficult time getting
Two weeks ago I offered free Landing Page MVP feedback to our Customer Development Labs community. What I saw was 40+ beautifully designed pages but… Virtually every founder was making the same 2 mistakes. Those mistakes were leading to lower conversion rates. Mistake #1: Product vs Problem Of course, you’re selling a product, but here’s the thing about products… We
In last week’s post, I described the one thing your MVP should do – check it out for good and bad examples of MVPs. To recap… Based on the above, a couple things about MVPs become clear: To know what MVP to build, you must know your riskiest assumption. As your riskiest assumption changes, your MVP will
