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[Updated] April 26, 2024 The first step in finding Product Market Fit is to define it. Let’s start by answering the question: What is Product Market Fit? The term was first coined by Mark Andreesseen. To him, Product Market Fit meant: “being in a good market with a product that can satisfy that market.”
[Updated] April 26, 2024 In this article you’ll learn exactly who you should be interviewing, where, and how to find them. In Part 1 of this series on Early Adopters, we talked about two aspects of Early Adopters: What are Early Adopters? Who are yours? Make sure you’ve read Early Adopters Part 1: Who They
[Updated] April 2, 2015 One of the challenges of interviewing customers, is analyzing the results. I’m typically left with a pile of terse notes, and a handful of questions: What were the most common pains? If my assumption was invalidated, what do I do next? Were there any major themes that I missed? My solution?
[Updated] April 26, 2024 On the path to your Product Market Fit, not all potential customers are created equal—at least, not at the beginning. The first group of people you need to win over are your Early Adopters. In this post, you’ll figure out who your Early Adopters are, but first, we need to get
[Updated] April 26, 2024 Good ideas matter. It’s hard to start a company if you don’t have an idea. But… having one business idea is never enough. Let me show you why. Imagine you have an idea that you’re really passionate about. You set out excited to validate it with potential customers, but the feedback
[Updated] April 26, 2024 [youtube=https://youtu.be/OTkP2JDeGWM&w=800] Interviewing Customers is a Special Kind of Torture Talk to a stranger. Fun. That stranger is immensely busy…and hates being sold things. Getting better. That stranger will likely destroy your vision for a company. Ready to get started?! When I started interviewing customers, the only thing I cared less about than talking about
[Updated] April 26, 2024I recently started 1-on-1 mentoring sessions where one of the most popular questions has been: “How do I ask B2B customers for an interview?” Approaching a busy professional and asking for their time, so I could eventually sell them something, was a mystery to me when I started customer development. After some trial
[Updated] January 3, 2017How we got a dozen launch-day write ups with a little JavaScript, Mechanical Turk, and the Google News API. Code included. Warning: you only launch once. I don’t recommend generating press until you’ve validated your customer segment(s), their pain(s), and much of your solution. Here’s why: [youtube=https://youtu.be/zmvZi2o5eAA] That said, lets hack some press… Getting
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[Updated] May 10, 2016 Minimum Viable Products (MVPs) are tricky: How “minimal” should yours be? What does “viable” mean? How do you keep it simple, without ruining your reputation? MVPs only need to only do one thing. To understand that one thing, you want to understand the definition of MVP. MVP is the new Beta? Remember when “betas” were a thing – as
[Updated] July 12, 2016 When it’s time to build your landing page MVP, make sure you’re familiar with each these tools. They’ll help you make the most of your experiment – without costing you much money. Tool #1: Definition of MVP Before you go crazy building a landing page MVP, let’s make sure you have an empowering
[Updated] April 2, 2015You know the #1 Rule of Validating the Problem is…to not talk about your solution. If that’s the case, how and when, do you pitch your solution? Watch this video for a quick walk-through on how to sell, without pitching (i.e. how to nail a solution interview). [youtube=https://www.youtube.com/watch?v=8r-OR8ghR7o?mode=opaque&w=800] When do you Pitch your Product? The answer, for
[Updated] October 12, 2014If you’re doing B2B Problem Interviews, I’ve got some tweaks to our traditional interview script that I’ve been using to great effect in the enterprise space. I wanted to pass them along. [youtube=http://youtu.be/rnE1uY-PM8c&w=800] Step 1: Define the Role I now start off my B2B interviews with, “How do you describe your role?” I dig this
[Updated] November 7, 2014I love this question. I remember asking it myself, and now every time I run an interview workshop some kindred spirit asks, “How do I know when I’m done?” [youtube=https://www.youtube.com/watch?v=XwpPcfcMbMA] I love this question not just because I used to ask it, and not even because I have a wicked answer. I love
[Updated] April 26, 2024I recently started 1-on-1 mentoring sessions where one of the most popular questions has been: “How do I ask B2B customers for an interview?” Approaching a busy professional and asking for their time, so I could eventually sell them something, was a mystery to me when I started customer development. After some trial
[Updated] April 26, 2024 [youtube=https://youtu.be/OTkP2JDeGWM&w=800] Interviewing Customers is a Special Kind of Torture Talk to a stranger. Fun. That stranger is immensely busy…and hates being sold things. Getting better. That stranger will likely destroy your vision for a company. Ready to get started?! When I started interviewing customers, the only thing I cared less about than talking about
[Updated] May 20, 2014Thanks for everyone who attended our Press Hacking Hangout yesterday. It was a privilege to work with Adam and Nathan to produce it, and a ton of fun to take your questions live. If you’re new to “Press Hacking” this is the post that started it all Here’s the recording, including bookmarks
[Updated] May 20, 2014 Our MTurk + Google News = Press post got quite a bit of attention – all supportive, some supportively critical. Adam Drici has been the most supportive critic and as a journalist, he took us to task. [Update] Adam and I recently did a Google Hangout hashing out our thoughts on getting
[Updated] April 3, 2017We know we need to “get out of the building”, but where do we go? From personal experience, finding customers who are willing to be interviewed is daunting. Turns out, that’s one of my favorite things about interviewing customers! The harder customers are to interview, the harder they’ll be to monetize The
